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Thursday, Apr 9th
10:30am - 11:30am East Coast USA Time
Advancing America through International Education: Cost-Effective Recruitment with EducationUSA
Location: Dover A-C
Panelist: Colleen L. Coulter, EdD – Purdue University College of Engineering
Panelist: Erin Rice, MS (she/her/hers) – University of Florida
Panelist: Charles Hornstra – EducationUSA
Panelist: Eythan Schiller – U.S. Department of State
Recruitment & Marketing
Thursday, Apr 9th
10:30am - 11:30am East Coast USA Time
From Inquiry to Enrollment: Applicant Insights into Hybrid OTD Programs
Location: GB 9-10
Author: Jackson Miller, OTD, MEd, OTR/L, CAPS (he/him/his) – Bowling Green State University
Author: Melissa Yeung, Ph.D., PhD (she/her/hers) – Bowling Green State University
Author: Jason Hughes, PhD, MS, OTR/L, FAOTA – Bowling Green State University
Recruitment & Marketing
Thursday, Apr 9th
10:30am - 11:30am East Coast USA Time
How Graduate Enrollment Teams Are Rethinking Recruitment in a High-Cost Market
Location: Laurel A-D
Presenter: Lesley Jenkins-Mackey, MBA (he/him) – ProspectCloud
Presenter: Brett DiMarzo, MEd – Boston College
Recruitment & Marketing
Thursday, Apr 9th
10:30am - 11:30am East Coast USA Time
Set Sail with Program-Specific Recruitment Plans
Location: Essex A-C
Author: Katie Olivo, MA, MS (she/her/hers) – Shenandoah University
Author: Ray Jeroso, MS Organizational Leadership (he/him/his) – Shenandoah University
Recruitment & Marketing
Thursday, Apr 9th
1:30pm - 2:30pm East Coast USA Time
From One to Many: Recruitment Strategies That Scale
Location: GB 1-2
Author: Juli S. Todd (she/her/hers) – Brigham Young University, English Department
Recruitment & Marketing
Thursday, Apr 9th
1:30pm - 2:30pm East Coast USA Time
Speaking Their Language: Insights from International Graduate Student Focus Groups
Location: Dover A-C
Author: Angela Montgomery, PHD (she/her/hers) – Drexel University
Author: Omar Correa, MA – University of St. Thomas, Minnesota
Author: Art Munin, PhD (he/him/his) – Liaison
Recruitment & Marketing
Thursday, Apr 9th
3:15pm - 4:15pm East Coast USA Time
Beyond the Basics: Creative Recruitment Approaches That Strengthen Enrollment Outcomes
Location: GB 9-10
Author: Alison Haggins, Educational Leadership, MEd – University of Pennsylvania Graduate School of Education
Recruitment & Marketing
Thursday, Apr 9th
3:15pm - 4:15pm East Coast USA Time
Graduate Student Perspective: AI in the Graduate Application Process
Location: GB 1-2
Author: Dawn Lipker, MA – ETS
Author: Reginald M. Gooch, MA – Educational Testing Service
Recruitment & Marketing
Thursday, Apr 9th
3:15pm - 4:15pm East Coast USA Time
The Digital Marketing Guide for Grad Admissions Professionals
Location: GB 3-4
Author: Mark Cunningham – Direct Development
Author: Mel Trice (she/her/hers) – Direct Development
Recruitment & Marketing
Thursday, Apr 9th
4:30pm - 5:30pm East Coast USA Time
Beyond Your Backyard: Low-Cost Strategies for Geographic Expansion
Location: GB 3-4
Presenter: Chris Lewis, EdD – University of Michigan Flint
Presenter: Cody Davis – ProspectCloud
Presenter: Jen Topp, M.Ed (she/her/hers) – Lehigh University
Presenter: Maren Axe, MA – MIT Supply Chain Management Master's Program
Recruitment & Marketing
Thursday, Apr 9th
4:30pm - 5:30pm East Coast USA Time
Harnessing Faculty Collaboration for Graduate Enrollment Growth
Location: Dover A-C
Author: Keith Ramsdell, MEd – NACCAP
Author: Molly Smith, DSL – NACCAP
Recruitment & Marketing
Thursday, Apr 9th
4:30pm - 5:30pm East Coast USA Time
The New Student Journey: Winning Prospects Across Search, AI, Email, and Web
Location: GB1-2
Author: Kirby Wilson – Direct Development
Author: Samantha Stewart – Direct Development
Recruitment & Marketing
Friday, Apr 10th
9:45am - 10:45am East Coast USA Time
Borders, Bias, and Bureaucracy: The Current Administration’s Impact on Graduate Admissions in Higher Education
Location: Dover A-C
Author: Chad E. Baker (he/him/his) – Millersville University
Recruitment & Marketing
Friday, Apr 10th
9:45am - 10:45am East Coast USA Time
I Know Where You're Coming From: Relatability as an Enrollment Management Tool
Location: GB1-2
Author: Ronald Martin, PhD (he/him/his) – University of Chicago Crown Family School of Social Work, Policy, and Practice
Author: Karen L. Wetterhahn (she/her/hers) – University of Washington, Materials Science and Engineering
Recruitment & Marketing
Friday, Apr 10th
11:00am - 12:00pm East Coast USA Time
Balancing niche and broad-appeal programs, and successfully recruiting for both
Location: Dover A-C
Presenter: Tania Rachkoskie
Author: Dan Curtis (he/him/his) – CollegeAPP
Recruitment & Marketing
Friday, Apr 10th
11:00am - 12:00pm East Coast USA Time
Centralizing Your Graduate Enrollment Strategy: Lessons from Rapid Growth
Location: GB 9-10
Author: Alley Benton, MBA – University of St Thomas
Author: Omar Correa, MA – University of St. Thomas, Minnesota
Recruitment & Marketing
Friday, Apr 10th
11:00am - 12:00pm East Coast USA Time
Engineering National Graduate Institutional Name Exchange (ENGINE)
Location: GB 1-2
Author: Mike Nazareth – University of Florida
Recruitment & Marketing
Friday, Apr 10th
11:00am - 12:00pm East Coast USA Time
Meeting Students Where They Are: The Non-Linear Path to Enrollment
Location: Essex A-C
Author: Marcos Hernandez, MS (he/him/his) – McWilliams School of Biomedical Informatics at UTHealth Houston
Author: Mia Nissen, MBA – Liaison
Recruitment & Marketing
Friday, Apr 10th
1:30pm - 2:30pm East Coast USA Time
Micro-Adjustments, Macro Results: Rethinking Inquiry Response in Graduate Enrollment
Location: GB 3-4
Author: Art Munin, PhD (he/him/his) – Liaison
Author: Stephen Taylor (he/him/his) – Liaison International
Author: Emily Dunsworth – University of Minnesota - Twin Cities
Recruitment & Marketing
Friday, Apr 10th
3:15pm - 4:15pm East Coast USA Time
Education is a Business: Using ROI Data to Have Hard Conversations
Location: GB 3-4
Author: Amelia Morrill – 5 Horizons
Recruitment & Marketing
Friday, Apr 10th
3:15pm - 4:15pm East Coast USA Time
Old Bay & New Bonds: Building Strong Relationships with Program Directors
Location: Waterview Ballroom
Author: Suzannah Hopkins, MA (she/her/hers) – Towson University
Author: Edwin Allen – Towson University
Recruitment & Marketing
Saturday, Apr 11th
8:30am - 9:30am East Coast USA Time
Old Bay, New Way: Seasoning Graduate Recruitment for Success Through Structural Change
Location: Essex A-C
Author: Andrea R. Chenowith (she/her/hers) – Towson University
Author: Sarah Kintner Brown, MS – Towson University
Recruitment & Marketing
Saturday, Apr 11th
9:45am - 10:45am East Coast USA Time
From Campus to Cap & Gown: Building Internal Pipelines to Graduate School
Location: Essex A-C
Author: Tara Williams, MA (she/her/hers) – Stockton University
Author: Jennifer Radwanski, MEd (she/her/hers) – Stockton University
Author: Matthew Shaw, MA (he/him/his) – Stockton University
Author: Hunter A. Smith – Stockton University
Recruitment & Marketing
Saturday, Apr 11th
9:45am - 10:45am East Coast USA Time
Scaling Online Enrollment: Bold Strategies for Sustainable Growth
Location: Dover A-C
Author: Karina Kogan – EducationDynamics
Author: Stephanie L. Franks, MA, MS, DBA Candidate (she/her/hers) – Keiser University Graduate School
Presenter: Brett DiMarzo, MEd – Boston College
Recruitment & Marketing