Graduate Program Manager Brigham Young University, English Department Provo, Utah, United States
Please provide a one-paragraph overview of the session. (200 words or less): Much of the literature and recommendations on recruitment for graduate programs focus on strategies for large-scale recruitment at the university or college level. Many attendees of the NAGAP GEM Summit recruit for individual programs or departments, which requires adapting best practices. This session will primarily target participants new to Graduate Enrollment Management who are looking to understand best practices and how to best adapt them for their roles; these roles often start out on the programmatic level. This session will explore applications of strategies from A Comprehensive Guide to Graduate Enrollment Management (Paris and Kania III) on a small scale to enhance graduate program recruitment. We will discuss ideas for collaborative efforts across campuses to promote similar or complementary programs. We will also discuss ways that higher-level administrators at universities using decentralized recruitment models can support individual programs in their recruitment efforts.
Session Agenda/Outline (200 words or less): Basic principles of recruitment (The 5 Ps of Graduate Enrollment Management Marketing) Challenges of recruitment on a small scale Ideas for scaling recruitment principles Ideas for collaborative efforts between campus units Ideas for administrators looking to support units in recruitment efforts Conclusion
Learning Objectives:
Participants will understand basic best practices in marketing and recruitment.
Participants will explore strategies to scale recommendations for recruitment on a programmatic level.
Participants will understand how to identify recruitment challenges in their program and develop a plan to efficiently recruit for their program.
