Increase Yield and Grow Enrollment

Please provide a one-paragraph overview of the session.‎ (200 words or less): In today’s competitive graduate enrollment landscape, prospective and admitted students expect more than emails and static content—they crave authentic, human connection. This session will explore how peer-to-peer engagement can transform recruitment and yield efforts at every stage of the graduate admissions funnel. Attendees will learn how NAGAP member institutions are leveraging current students, alumni, and even faculty to create authentic touchpoints that resonate with prospects and admitted students alike. Through real-world case studies, we’ll unpack how schools have increased inquiry-to-application conversion rates, reduced summer melt, and fostered a sense of belonging well before enrollment. Whether you’re trying to grow applications, improve yield, or enhance the student experience, this session will provide actionable strategies to elevate your student voice and achieve measurable enrollment outcomes.

Session Agenda/Outline (200 words or less): 1. Understand how peer-to-peer engagement supports recruitment and retention goals across stages of the graduate admissions funnel.
2. Identify the most impactful types of authentic connections for prospects, admits, and enrolled students.
3. Explore case studies showcasing measurable results from graduate schools leveraging peer networks.
4. Take away actionable strategies to implement or scale peer-to-peer initiatives at your institution.

Vendor/Company Profile (e.g. market segment, company background) (200 words or less): TruLeague is a full-funnel student engagement platform that connects prospective community members with your student ambassadors, alumni, faculty, and staff members – fostering authentic conversations that build trust and drive yield. Beyond peer-to-peer engagement, TruLeague provides AI-powered predictive analytics to optimize recruitment efforts, refine marketing strategies, and drive enrollment outcomes.