Set Sail with Program-Specific Recruitment Plans

Please provide a one-paragraph overview of the session.‎ (200 words or less): Join us to set sail on Shenandoah University’s journey towards improving program-specific recruitment plans! In this session, members of our graduate admissions team will outline how we execute centralized recruitment plans in conjunction with designed program-specific plans. We’ll discuss collaboration with university and faculty staff to divide and conquer recruitment travel, processes, events, and more. Hear how we navigate strategic evaluation and management of recruitment by program, as well as take a look at specific case studies where we analyzed mid-year funnel slumps and took steps to transition reactive, panicked recruitment tactics into proactive, intentional recruitment strategies. We hope you’ll sail away ready to chart your own voyage from Baltimore’s Inner Harbor to your graduate program’s funnel.

Session Agenda/Outline (200 words or less): Centralized Recruitment Planning
- Evaluating ROI for recruitment travel
- Example: Graduate Health Professions Partnership
Building our process
Training staff and faculty
Evaluation and feedback
- Continuous Coordination and Meetings
- Recruitment Follow-up Success: Facilitating Student and Faculty Connections
Program-Specific Recruitment Plan Examples
- Clinical Mental Health Counseling: Setting the Stage
Funnel Analysis and Navigating Faculty Concerns
Brainstorming Mid-Year Tactics
Executing and Supporting New Strategies
Alumni Recruitment Tips
- Speech-Language Pathology: Setting the Stage
Understanding Systems and Training Needs
Yield Evaluation: Building Student Relationships
Applicant Feedback: Cost and Program Accessibility
- How We Reacted and Turned Towards Intentionality
Lessons Learned
Adjustments for New Programs
Continued Evaluation