Don't Just Survive … THRIVE: A GEM Blueprint for Competing in a Dynamic Marketplace

Friday, April 10, 2026

1:30pm - 2:30pm East Coast USA Time

Presenter(s)

Pamela Kiecker Royall, PhD (she/her/hers)

Head of Research, Marketing and Enrollment Solutions
EAB
RIchmond, Virginia, United States
Donald Resnick, MBA, PhD Coursework

Global Higher Education Consultant
Independent
East Northport, New York, United States
Keith Ramsdell, MEd

President
NACCAP
Ashland, Ohio, United States

This interactive panel presents the latest insights from six years of longitudinal research, drawing on more than 20 studies of GEM professionals, including many NAGAP members. Panelists will highlight shifts in recruitment strategies, enrollment outcomes, and work environments, as well as the emerging impact of AI in recruitment and enrollment practices. Combining national data trends with real-world practitioner perspectives, the session provides an up-to-date view of the challenges and priorities shaping the graduate enrollment landscape today. Attendees will leave with practical takeaways to inform strategic planning and to anticipate what’s ahead in a challenging higher education landscape.