How Graduate Enrollment Teams Are Rethinking Recruitment in a High-Cost Market

As recruitment budgets tighten and digital marketing costs rise, Graduate Enrollment Management leaders are rethinking how they invest limited resources. In this session, ProspectCloud presents findings from a recent NAGAP survey examining how graduate enrollment teams are responding to these pressures.

Drawing data from peer institutions, the session highlights how programs are balancing broad awareness efforts with an increased focus on lead quality, enrollment readiness, and efficiency. Attendees will leave with a data-informed framework to benchmark their current strategies, identify efficiency gaps, and apply survey insights to future recruitment planning and budget decisions.