Senior Digital Solutions Manager
Liaison
Chicago, Illinois, United States
Mia Nissen is a higher education marketing and enrollment strategist with a focus on building integrated, data-driven student acquisition and engagement ecosystems. Currently serving at Liaison, she partners with colleges and universities to design full-funnel digital marketing strategies that connect brand, paid media, and student search into cohesive enrollment growth initiatives.
With a background in digital marketing and enrollment management, Mia specializes in translating complex student journeys into actionable campaign strategies—spanning inquiry generation, event engagement, application conversion, and enrollment completion. She brings a strong understanding of how prospective students explore institutions today: across channels, over time, and often anonymously, long before entering a CRM.
Mia’s work emphasizes the alignment of marketing, technology, and institutional strategy. She has experience supporting campaigns across a range of program types and audiences, leveraging paid media, CRM integrations, and performance analytics to drive measurable outcomes. Her approach is rooted in continuous optimization, cross-channel orchestration, and a commitment to improving access to education through more effective outreach and engagement.
She is passionate about empowering institutions to better connect with prospective students through meaningful, personalized experiences, and believes strongly in the power of education to inspire opportunity and transformation.
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Meeting Students Where They Are: The Non-Linear Path to Enrollment
Friday, April 10, 2026
11:00am - 12:00pm East Coast USA Time