Creative & Marketing Director
Direct Development
Wilmington, Delaware, United States
An experienced multi-medium storyteller, Mel balances creativity and curiosity with a left-brained approach to both content and brand strategy. She has spent the last decade crafting complex, data-backed content strategies for institutions of all sizes across the higher education, health care, and nonprofit industries. Motivated by bringing real value to prospects and making the lives of marketers easier, Mel’s approach is based on inbound methodology. She also loves a good challenge and gets an extra kick out of helping underdogs beat the odds.
Mel is an enthusiastic speaker and has presented on content marketing, SEO, and brand development on podcasts, webinars, and at national and regional conferences, including NAGAP, TxGAP, and NACCAP.
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The Digital Marketing Guide for Grad Admissions Professionals
Thursday, April 9, 2026
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