Executive Director, Marketing & Creative Services
McWilliams School of Biomedical Informatics at UTHealth Houston
Houston, Texas, United States
Marcos Hernandez brings over 15 years of progressive experience in marketing, creative strategy, and digital innovation within higher education and healthcare environments. Currently serving as Executive Director of Marketing & Creative Services at McWilliams SBMI, he leads a multidisciplinary team driving content strategy, branding, and digital engagement. With a Master of Science in Marketing and a track record that includes launching a university-wide digital marketing think tank and pioneering generative AI applications in marketing, Marcos focuses on aligning emerging technologies like GEO with institutional goals to expand reach, relevance, and results.
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Meeting Students Where They Are: The Non-Linear Path to Enrollment
Friday, April 10, 2026
11:00am - 12:00pm East Coast USA Time