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    Tony Fraga

    CEO
    Direct Development
    Fairfax, Virginia, United States

    Tony has been leading innovative enrollment marketing strategies for 20 years and is the CEO of Direct Development, a digital marketing agency that specializes in graduate student marketing and recruitment. A recipient of NAGAP’s Visionary Award, Tony helps enrollment managers improve their communications strategies by utilizing permission-based content marketing that outperforms rather than outspends. Tony speaks regularly at higher education conferences on a variety of topics all centered around developing sustainable enrollment marketing programs for schools of all sizes. His company's mission statement is "We help David's beat Goliaths" and summarizes his team's commitment to using unconventional approaches to deliver breakthrough results.

    Tony has presented widely on marketing trends and best practices at national and regional conferences, including NAGAP, NACCAP, TXGAP, NYGAP, CAPGAP, SEGAP, MAGAP, BIOGAP, SCCCU, AMA Higher Ed, EduWeb, and others. He was awarded the NAGAP Visionary Award in 2019, and continues to volunteer on NAGAP’s Education Committee and Strategic Partners Council.

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