Director of Graduate Admissions Tufts University, Graduate School of Biomedical Sciences Boston, Massachusetts, United States
Please provide a one-paragraph overview of the session. (200 words or less): This session would provide the audience with the step-by-step process of how the Enrollment & Marketing Team of Tufts University's Schools of Medicine and the Graduate School of Biomedical Sciences produced a Graduate Strategic Enrollment Management report that provides an internal blueprint for the next three years of admissions and marketing for each program. Presentation to include: what is SEM/G-SEM, getting buy-in from school leadership, literature review on SEM and G-SEM, faculty buy-in and support, development of committees and SEM organizational framework, what data is needed, creating enrollment models, how we analyzed the data to create our goals, strategy and tactic development, putting together the report, sharing the report with constituents, implementing the report, and what we learned about the whole process (i.e. what recommendations we would give to others considering doing this project).
Session Agenda/Outline (200 words or less): Part 1: What is SEM/G-SEM Part 2: Why TUSM GP & GSBS decided to build a SEM Plan Part 3: Getting Started with a SEM Plan Part 4: Data, Data, Data, Data = Goals Part 5: Strategies & Tactics to make Goals a Reality Part 6: Implementation & Moving Forward Part 7: If we could do it all again, how would we change the process to make it easier/more successful?
Learning Objectives:
Define Strategic Enrollment Management (SEM) and Graduate Strategic Enrollment Management (G-SEM) and explain their importance in higher education.
Identify the key components and organizational framework needed to implement a comprehensive G-SEM initiative.
Understand the types of data and analytics required to develop effective enrollment models and projections.
Evaluate lessons learned from real-world G-SEM implementation experiences
Create action plans for initiating or improving enrollment management practices at their home institutions
