Strategic Positioning in Graduate Enrollment: A Graduate Recruitment Canvas Workshop

"Graduate enrollment leaders are being asked to do more with less—stretching resources, innovating outreach, and driving results in a competitive landscape. This session introduces the Graduate Recruitment Canvas, a strategic framework inspired by the Business Model Canvas and adapted for the realities of graduate enrollment.

Attendees will learn how to use this tool to design and refine recruitment strategies that are both cost-effective and impactful. Through guided exercises, participants will map out essential elements such as student value propositions, outreach and communication channels, and relationship-building strategies. The session will also explore practical ways to maximize resources, strengthen partnerships, and leverage data for more effective decision-making.

Whether you are a seasoned enrollment manager or new to graduate admissions, you’ll leave with an actionable framework and fresh insights to apply immediately on your campus. The Graduate Recruitment Canvas will serve as a roadmap for building innovative, efficient, and sustainable approaches to today’s enrollment challenges.

A 25-year higher education professional, presenter Jack Klett has taught Business Model Innovation at Thomas Jefferson University and facilitated innovation sessions for organizations such as Independence Blue Cross, Sustainable Business Network, and the City of Philadelphia as part of Jefferson’s Municipal Innovation Academy."