Advancing America through International Education: Cost-Effective Recruitment with EducationUSA

Thursday, April 9, 2026

10:30am - 11:30am East Coast USA Time

Panelist(s)

Colleen L. Coulter, EdD

Associate Director of Graduate Recruitment and Success Strategy
Purdue University College of Engineering
West Lafayette, Indiana, United States
Erin Rice, MS (she/her/hers)

Associate Director, Graduate Recruitment, University of Florida Graduate School
University of Florida
Charles Hornstra

Regional Manager (REAC) - Western & Northern Europe
EducationUSA, Netherlands
Eythan Schiller

Academic Exchange Specialist
U.S. Department of State

**Closed to the Press**

Increase your international graduate student recruitment yield with the U.S. Department of State’s EducationUSA network. Learn how to effectively leverage zero to low-cost U.S. government resources to strengthen your international recruitment strategies and raise your institution's profile in global markets. This session explores cost-effective recruitment strategies including capitalizing on market intelligence, cutting-edge recruitment tools, strategic communication, and global partnerships to promote and strengthen U.S. higher education. Hear from U.S. university representatives on best practices to elevate the United States to bolster critical emerging technology by recruiting students in the STEM fields.

Learning Objectives:

Attendees will leave the session with a greater understanding of zero to low-cost EducationUSA resources and events, higher education publications, and emerging technology to enhance international student recruitment efforts at the graduate level.
The audience will learn best practices from a university representatives on developing effective strategies for raising their institution’s profile, and successful approaches for cross-campus collaboration.
Attendees will gain best practices and strategies for developing a tailored international graduate recruitment plan that is region specific, and effective engagement with other higher education stakeholders that support these efforts.